Thursday, 26 March 2015

What are Motion Graphic Packages?


Following on from the workshop regarding motion graphic packages I decided I would elaborate on the importance of a title.

A motion or media graphics package is essentially the cover to a video or the wrapping to a present. The package sets up the viewer for the tone and language of the content it is representing and therefore is an integral part of the film and/or animation. The package makes up a mixture of elements which can include title sequences, credits, a “bumper” to inform the viewer of a break or just to inform them that the topic has changed, for example on news channels when changing from the main headlines to the sport. These are most typically called Idents and that is because it displays the “Identity” so to speak of the programme.

Still from my Typographic Animation 

After creating the mock title sequence I found it reminded me of a children’s show called Horrible histories. I found when I looked the show’s title and topic “bumpers” up they were a lot more flat and simplistic in comparison to that which I had created. This surprised me with being reminded of such by my own quite different example and I feel the connection will have been made due to the following: The contrasting colours I used and the use of a metal texture, which when bevel was applied onto the type reminded me of roman battles. However the Horrible Histories animated titles do share techniques.

Screenshot from the "Horrible Histories" programme

The children’s television show Horrible Histories is one example of how Layer styles can be used in simple yet effective manners. For the horrible histories series it is informational through a slapstick manner as to educate children on history. The style in which the titles appear therefore reflect that of the content, bright, bold and with some laughs. Above you can see a screenshot from one of the episodes in which it depicts romans. I found the type is considerably flat against the page with the exception of a subtle yet effective dropshadow. This is usually teamed up with a funky playful movement as it appears on screen and here we have a animated character whom interrupted to introduce the section. I noticed that they have used a drop shadow with a far distance as to create this illusion of depth between the character and the title screen.

You can find out more about the Horrible Histories programme here: http://www.bbc.co.uk/cbbc/shows/horrible-histories#watch